Company

GROCIO is all about SAVING SHOPPERS MONEY AND TIME.

GROCIO came about because it's never been clear to
me as I'm leaving the grocery store whether
I got the best buy possible. And that bugged me.
There's nothing easy about comparison shopping
for groceries. It's not like they're laptops or cameras!
The average visit to the grocery nets nearly 70
unique items in the checkout basket.*

Try and comparison shop something like THAT!

All I have ever wanted to know is where do I go
to get what I want at a decent price. Coworkers,
friends, family and blogging acquaintances have
all nodded in that "me too" way when they heard
the GROCIO concept... It solves a real world problem!

Gerald Buckley was shown a compelling business model
as Director of Internet Marketing at Thrifty.com during
1999 through 2001 (some of the toughest years of the
travel vertical). Sidestep.com did for travel what
GROCIO will do for groceries. A person has but to specify
their itenerary and the Sidestep search engine scours the
internet for rates and brings them back in real time.
Several companies have and are trying to emulate
Sidestep in the travel sector. Kayak.com was one.
Recently, Kayak bought Sidestep.

No one's tried to tackled groceries... until now.